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3 porn inspired inbound marketing campaigns you need to see today


Inbound Porn
Wanna be a better marketer? Watch more porn. Two words for you:
Sex sells! That’s undeniable, whether you morally agree with it or not. Think about it, there’s a lot we can learn from porn that doesn’t include your girlfriend asking wtf you think you’re doing next time you go down on her.

After all, porn it’s one of the biggest industries, so if you want to grow as a marketer and go deeper (Pun very much intended) in marketing and consumer behavior, check this out!

 

Let’s get one thing straight: Marketing has been changed. It used to only do it missionary style for ages and just was just now introduced to some mild role play. People are not the same anymore, thus everything related with marketing has been tweaked to suit new behaviours. That’s why inbound marketing came along. The core of this is to attract customers by giving them something they really love so they could come like moths to a flame or Leo DiCaprio to a model sex party.

 

Inbound marketing is the digital strategy that makes possible that your brand attracts strangers and turns them into lasting and loyal customers and promoters. This is done through the creation of buyer personas and valuable content. Interesting, huh?

 

Nowadays, innovation has to be the premise. So what about mixing two successful products and creating inbound porn? It’s a matter of getting some inspiration and trying to portray metaphors through images and advertising. The truth is that this innovation leads to astonishing results, and it’s key to marketing best practices.

 

Let me break it down for you, here are what I consider the Top 3 cases of successful inbound porn, so you can have an idea  of what the crazy kids at this Miami  marketing agengy  are talking about:

 

  • Hot Malm

Hot Malm is a youporn-like site. Every new visitor will be intrigued at first glance, but as soon as they enter, the page redirects them to an online IKEA catalogue.

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At first sight, it’s just another porn site, the only difference is that nudity was replaced with … beds.
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 Results? They got the attention of thousands of people increasing significantly the traffic to the site and the review of IKEA’s products. 

 

  • Eat24 “Food Porn”

The food delivery app and website Eat24 refreshed its marketing campaign by making it look more like porn websites.

 

Before stepping forward, a thorough research was held and the following was discovered:

  • About 30% of the total of web traffic focuses on porn.

  • Speaking of traffic, YouPorn, one of the most popular sites of this kind, holds the 57th position, while a fancy journal like The Wall Street Journal is in the 90th place.

  • For less money (about 1/10th of the cost) Eat24 obtained more impressions in advertising, which is much more than the results that could have been obtained through Google, Twitter or Facebook.

Inbound Porn Inbound Porn
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  • PETA.xxx

People for the Ethical Treatment of Animals (PETA), a rights group that speaks up on behalf of animals always stands out because of its memorable campaigns. They, arguably, have one of the best creatives out there in the world [Editor’s note: VERY ARGUABLE], some may think they are reckless; they have gone from photos of naked celebrities in protest of animal fur clothing to the most recent: females having an ‘erotic’ moment with... vegetables, this to show their support to veganism (They do know how to raise your eyebrows).

 

PETA.xxx will blow your mind (at least that is what you expect when you enter the site), instead of truly XXX content, you will be able to find images raising awareness about animal’s rights (which is something unexpected by the visitors) and further exploiting and objectifying women (which sadly is something really expected by visitors). Inbound PornInbound Porn

This site was launched some years ago and in its beginnings it contain explicit XXX content that was classified as ‘erotic’ by its creators. Sex was used to build awareness and gain support.

 

Nevertheless, according to critics this went too far and it was labeled as ‘extreme’, since certain individuals were shocked by graphic images that were out of line. As a consequence, PETA was condemned by some for exploiting women and the group had no choice but to delete all images that might be taken as offensive. The current view does not offer any suggestive content, it is limited to videos on animal abuse.

 

Obviously these approaches may not work in every case or for every brand. There is no doubt you will get attention, people will be attracted, comments will emerge; Nevertheless, not everything that is going to be said will be positive. In fact, some people may attempt to affect your reputation if you are not careful. We all need to be sort of reckless once in awhile, but do not commit suicide.

 

On the other hand, take the two first cases, both Eat24 and Hot Malm went for something different and succeeded because:

 

  1. They have caused an impact.

  2. They have attracted strangers, who have eventually turned into visitors that are eager to get to know more about the brand and what comes next.

  3. They became viral, hence many people want to give them a try.

 

Eat24 and Hot Malm have used sex very wisely, they were funny (humor can be a very good ally, write that down).

 

If you want to go the inbound way, a bit of porn is harmless and can give you unexpected results. I encourage you to open yourself (Ha. Ha. Get it?) and try it. Just set up a plan first, establish goals and the different stages and means you can use to achieve your goal. Do some research, observe what the other brands are doing and the impact they have had and based on that design your own strategy by combining a bit of humor and suggestive images or content.

 

In conclusion, instead of affirming that porn is the beginning of inbound marketing, we should accept that it’s affecting the standards in marketing strategies worldwide. Why? It’s not a secret how easily they adapt to changes and trends, in a way they keep up with the user’s rhythm, this is the reason for porn’s success. So the recommendation is you to observe and extract what might be useful for your strategy.


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