THIS HAPPENED! 7 Hilarious Community Manager Screw Ups
So you think you suck at social media posting? Come, read this and feel way better about yourself. The following are real life cases of some community manager screw ups. We made this piece entirely for entertainment purposes and it’s not educational in any way, we just wanted to share a laugh or two… or a few.
Note: No Community Managers were harmed in the making of this blog post… but, we can assure you that 90% of them are currently unemployed 30 year olds living with their moms.
[Editor’s note: The person who’s writing this blog post is 30 years old and still lives with his parents. But he buys his own food, so he’s pretty independent.]
Case #1: Posting from the wrong account
Looks like someone was having a crappy day and decided to let the whole world know how bad it's the driving in Detroit. It’s ok to blow some steam in social media, but if you are a community manager you should double check from which account you're going to do it from.
Case #2: Begging for likes with no dignity.
On 2014 Robin Gibb, co-founder of The Bee Gee’s, died after a long struggle with cancer. The MSN community manager decided it would be a great opportunity to increase their interaction. That’s just stupid.
We’re not even going to explain how messed up this CM was. He shouldn’t even step outside his house ever again. As a matter of fact, here’s a better idea: 500 likes in one hour and you jump off an airplane with no parachute.
Case #3: Over-promoting
Come on! Promoting your products when there’s a national tragedy? This CM thought it would be a good idea to promote whole-grain cranberry scones as a great way to get over the Boston’s Marathon bombings in 2013. “Sad about losing your loved ones? Grab a cranberry scone and get over it!” FY very much.
Humour is a great way to undertake the task of social media posting and generating engagement with your audience. However, there’s a limit to it. Urban Outfitters CM decided to post a tweet promoting their Free Shipping services making an analogy with a very serious storm that was heading to the city at the time. Let’s admit it, it was kinda’ fun. But it’s just not right to have that sense of humour when you represent a brand. Dear CM, that storm did blow, and so did you.
Case #4: Context above all
Context is a pretty big deal when it comes to social media posting. Sometimes, you can get away with a joke or two. But, when you make a joke without paying attention to its context you can screw up very badly. Just like this guy. He or she posted a Facebook status making a statement about how good of an airport the London Luton is. The thing is they used an image of an airplane crash in Chicago that killed a child. Seriously?
Well, there’s not much to say about this. The NRA posted this tweet just hours after Aurora’s Cinema shooting took place. We’re not even going to discuss the huge irony behind the existence of a civil organization that advocates for gun rights while people are going literally batshit crazy with firearms. Back to the NRA’s CM screw up, you should ALWAYS delete your auto-tweets when a tragedy happens, even though the biggest tragedy is the very existence of your company.